About Sail Away Magazine
Built by cruisers, for cruisers.
Sail Away is one of the UK’s fastest-growing independent cruise media brands, bringing together a magazine, website, YouTube channel, podcasts, documentaries and an engaged community of passionate cruisers. Founded by Dan Wailing and Jay Cannon, Sail Away exists for one simple reason: to help people make better cruise decisions through honest journalism, balanced reporting and genuine real-world experiences.
We believe cruising deserves independent voices. Voices that celebrate the industry when it gets things right, question it when it doesn’t and always put passengers first. Today, thousands of readers and viewers turn to Sail Away every month for trusted reviews, investigations, interviews and opinion from across the cruise world.
Our Founders' Journey
Jay’s passion for cruising started at just 12 years old aboard Braemar, sailing through the Norwegian fjords. That journey inspired a lifelong fascination with ships and the sea, eventually leading him to train as a Merchant Navy deck officer. Dan discovered cruising later in life during a voyage aboard Regal Princess, and it quickly became clear that cruising offered far more than simply visiting new destinations.
Together, they launched Sail Away with Dan & Jay on YouTube, creating honest ship tours, reviews and cruise content that quickly resonated with travellers looking for independent advice. In October 2023, that vision expanded with the launch of Sail Away Magazine, giving the cruise community another platform for independent journalism and providing writers, creators and industry experts with a place where their voices could be heard. Since then, Sail Away has continued to evolve into a multimedia brand dedicated to helping cruisers make informed decisions.
More Than a Magazine
Sail Away has evolved into much more than a magazine. Today, we’re a multi-platform cruise media brand dedicated to informing, inspiring and representing the cruise community through independent journalism. Whether you’re reading our magazine, watching a documentary, listening to our podcast, following our website or taking part in our monthly reader polls, every piece of content is created with one goal in mind: helping you make informed decisions and giving cruisers a stronger voice within the industry.
We don’t believe in producing glossy brochures disguised as journalism. Our readers trust us because they know we’ll tell them what we genuinely think. That means celebrating exceptional ships, outstanding service and memorable holidays. But it also means asking difficult questions when standards fall, investigating the issues affecting passengers and holding the industry to account when necessary. Our independence allows us to provide balanced, honest reporting without sensationalism or corporate influence.
Journalism That Listens
One of the biggest changes at Sail Away is that our readers don’t just consume our journalism, they help shape it. Through our monthly OPINION supplement, members vote on the biggest issues facing the cruise industry. Those results are then investigated in future editions of Sail Away Magazine, allowing the views of thousands of cruisers to influence our reporting, editorials and future investigations. We believe the best journalism starts by listening.
Our Mission
Our mission is to become the UK’s most trusted independent voice in cruising by putting passengers first in everything we do. We believe cruisers deserve honest reviews, balanced reporting and journalism that isn’t influenced by commercial interests. Whether we’re celebrating the very best the industry has to offer or holding it to account when standards fall, our commitment is always the same: to help people make informed decisions and give the cruise community a voice that genuinely matters.
Looking Ahead
Sail Away continues to evolve, but the principles it was founded on remain unchanged. As we grow, we’ll continue investing in independent journalism, creating more documentaries, podcasts and investigations, and expanding the range of content and benefits available to our members. Most importantly, we’ll continue listening to our readers, championing their views and building what we hope will become the UK’s most engaged cruise community. This is only the beginning, and we’re incredibly excited about what lies ahead.