Comparing Cruise Lines: Which Is Right For You?

Comparing Cruise Lines: Which Is Right For You?

Embarking on a cruise holiday offers an unrivalled sense of adventure and relaxation. With a myriad of cruise lines available, selecting the one that perfectly aligns with your holiday expectations and budget can be daunting. From budget-friendly options to premium luxury experiences, each cruise line caters to different tastes and preferences. In this cruise blog, we will explore the pros and cons of various cruise lines across budget, mainstream, and premium categories, including Marella Cruises, P&O Cruises, Cunard Line, and many more, to help you make an informed decision for your next cruise.

Budget-Friendly Cruise Lines

Marella Cruises

Marella Cruises, part of the TUI Group, offers a laid-back cruising experience primarily tailored to the British market. It’s renowned for its all-inclusive packages, friendly service, and diverse itinerary options that range from the Mediterranean to the Caribbean and beyond.

  • Pros: Marella Cruises stands out for its all-inclusive packages, meaning drinks, meals, flights, transfers and many onboard activities are included in the fare. It’s known for a laid-back and casual atmosphere, with a selection of diverse cruise routes, primarily to destinations with a warm climate.
  • Cons: Cruises do not depart from UK ports, and there are limited departure ports outside of the UK. Those cruise passengers seeking higher standards of accommodation, dining and service delivery should give Marella Cruises a wide berth. They offer good value for money, particularly if you are travelling as a couple, but the Marella cruising experience will not appeal to everyone.
Marella Explorer Cruising The Med - Sail Away Magazine
Credit: Marella Explorer Cruising The Med / Sail Away Magazine

Fred Olsen Cruise Line

Fred Olsen Cruise Line is renowned for its more personal, intimate cruising experience with a fleet of smaller-sized ships. It focuses on creating a welcoming atmosphere, offering itineraries that explore off-the-beaten-path destinations.

  • Pros: Offers a more intimate cruising experience with smaller ships that can visit ports larger ships cannot. It’s known for its personal service and British country house ambiance. Destination-immersive cruise itineraries from a variety of UK ports is one of Fred Olsen’s core USP’s.
  • Cons: The smaller ships mean fewer onboard activities and amenities compared to larger lines. Entertainment can vary in quality, and balcony cabins and suites can be quite expensive compared to larger ships operated with other cruise lines.
Credit: Fred Olsen Borealis / Fred Olsen Cruises

Ambassador Cruise Line

Ambassador Cruise Line, the first new British cruise line to be launched in over a decade, focuses on offering a traditional cruising experience. Aimed at the adult market, it prides itself on providing classic cruise experiences with a touch of maritime history and nostalgia.

  • Pros: As a budget-friendly line, Ambassador offers a more traditional cruising experience with a focus on classic entertainment and relaxation. It appeals to an older demographic, ensuring a calm and mature atmosphere. Ambassador operate no-fly cruises out of a variety of UK ports, which come at very competitive prices, particularly on lower grades of accommodation. Ambassador is a great choice for those that place a high value on good service, and destination immersive cruise itineraries.
  • Cons: With an older fleet, the ships may not boast the latest amenities or the most spacious accommodations. Balcony cabins and suites are quite expensive, with perks which fail to match longer established competition. 
Ambassador Ambience, Norway
Credit: Ambassador Ambience, Norway / Ambassador Cruise Line

MSC Cruises

MSC Cruises, a global cruise line with Italian heritage, is known for its modern, innovative fleet and family-friendly atmosphere. It offers a wide variety of onboard activities and entertainment, catering to an international clientele with a special emphasis on Mediterranean hospitality.

  • Pros: MSC Cruises is known for its modern, vibrant ships and family-friendly atmosphere, can offer great value, particularly for those cruising as a family. 
  • Cons: Service and food quality is very inconsistent. Larger ships in the fleet feel very busy and overcrowded, leading to frequent queues and issues trying to use onboard facilities and amenities.
MSC Euribia In Southampton - Sail Away Magazine
Credit: MSC Euribia In Southampton / Sail Away Magazine

P&O Cruises

P&O Cruises, one of the UK’s most loved cruise lines, has a rich history dating back over 180 years. Offering a blend of traditional and modern cruising, it caters to British tastes with a wide selection of destinations, including the Mediterranean, Caribbean, and full world voyages.

  • Pros: A staple of British cruising, P&O offers a wide range of destinations and a mix of traditional and contemporary ship styles. It’s known for its British flair and family-friendly options.
  • Cons: During school holidays, ships can be very crowded with families, which might not appeal to all travellers. Poor food quality in inclusive dining venues is common, as is problems reserving seats in main dining rooms and at speciality restaurants. Onboard Iona and Arvia, overcrowding is one of the most complained about issues, leading to a shortage of sun beds, and queues to get a drink.
P&O Arvia in the Caribbean - Sail Away Magazine
Credit: P&O Arvia in the Caribbean / Sail Away Magazine

Mainstream Cruise Lines

Royal Caribbean

Royal Caribbean International is famed for its groundbreaking ship design, innovative amenities, and wide array of activities suitable for all ages. Its fleet, one of the largest in the world, includes some of the most adventurous and family-friendly ships at sea.

  • Pros: Offers innovative ships packed with activities, including surf simulators and skydiving machines. It’s ideal for families and adventure seekers.
  • Cons: The size of the ships and the abundance of options can be overwhelming for some, and the costs can add up with many extra-fee attractions, drink and extra-charge dining venues.
Liberty of the Seas / Royal Caribbean
Credit: Liberty of the Seas / Royal Caribbean

Norwegian Cruise Line

Norwegian Cruise Line offers a unique freestyle cruising concept, allowing guests more flexibility with no set dining times or formal dress codes. Its fleet features some of the most contemporary ships at sea, with a wide range of dining options, entertainment, and activities.

  • Pros: Known for its freestyle cruising concept, NCL allows for a more flexible dining and entertainment experience. It caters well to solo travellers with studio cabins.
  • Cons: Some might find the numerous upcharges for dining and activities a downside.
Norwegian Breakaway
Credit: Norwegian Breakaway / Norwegian Cruise Line

Costa Cruises

Costa Cruises, with its Italian roots, offers a lively, family-friendly atmosphere with a European flair. It’s known for its festive ambiance, diverse itineraries primarily around the Mediterranean, and ships that celebrate the joy of living “La Dolce Vita”.

  • Pros: Offers a European flair with its Italian heritage, appealing to those looking for a vibrant, cosmopolitan atmosphere and Mediterranean itineraries.
  • Cons: The ships can be very crowded, and there can be a language barrier for non-Italian speakers.
Costa Toscana - Costa Cruises
Credit: Costa Toscana / Costa Cruises

Premium Cruise Lines

Cunard Line

Cunard Line, a symbol of British maritime legacy, offers a luxury cruising experience with its renowned transatlantic crossings aboard the iconic Queen Mary 2. It is celebrated for its sophisticated elegance, traditional values, and classic voyage experiences.

  • Pros: Cunard offers a classic, luxury cruising experience with transatlantic crossings and elegant onboard activities, including ballroom dancing and afternoon tea. It’s perfect for those seeking a touch of nostalgia and class.
  • Cons: The formal atmosphere and dress codes may not appeal to everyone, and the pricing reflects its premium status.
Cunard's Queen Victoria at Ocean Terminal, Southampton - Sail Away Magazine
Credit: Cunard’s Queen Victoria at Ocean Terminal, Southampton / Sail Away Magazine

Celebrity Cruises

Celebrity Cruises combines modern luxury with innovative design and incredible dining experiences. Its fleet, known for stylish interiors and exceptional service, caters to a discerning clientele looking for a premium cruising experience with a contemporary touch.

  • Pros: Celebrity shines with its modern luxury concept, boasting stylish ships, excellent dining options, and inclusive packages that cover drinks and Wi-Fi.
  • Cons: While offering a premium experience, Celebrity’s pricing can be on the higher side, especially for its more exclusive experiences like Retreat.
Celebrity Ascent Cruise Ship - Sail Away Magazine
Credit: Celebrity Ascent Cruise Ship / Sail Away Magazine

Disney Cruise Line

Disney Cruise Line provides a magical experience for families, immersing guests in all things Disney. Its ships are designed to recreate the classic feel of ocean liners, updated with modern amenities and filled with Disney characters and storytelling.

  • Pros: Offers an unmatched family experience with Disney-themed entertainment, character meet-and-greets, and top-notch kids’ clubs. The service and attention to detail are exceptional.
  • Cons: Disney’s premium pricing and focus on families might not suit travellers without children or those on a tighter budget.
Disney Wish at Sunset - Disney Cruise Line
Credit: Disney Wish at Sunset / Disney Cruise Line

Holland America Line

Holland America Line, with over 140 years of cruising heritage, focuses on timeless cruising, exquisite dining, and extensive enrichment programs. It appeals to mature travellers looking for a sophisticated and refined cruising experience.

  • Pros: Focuses on classic cruising with an emphasis on culinary experiences, music, and enrichment programmes. It appeals to a more mature audience. Holland America offers incredible value for money on cruise fares, speciality dining venues and drink packages.
  • Cons: The quieter, more refined atmosphere might not appeal to younger travellers or those looking for high-energy entertainment. Spa treatment prices are some of the most exorbitant in the industry.
Holland America's Eurodam at Half Moon Cay - Sail Away Magazine
Credit: Holland America’s Eurodam at Half Moon Cay / Sail Away Magazine

Virgin Voyages

Virgin Voyages, the newest player in the cruise industry, targets a younger demographic with its adults-only policy, modern design, and innovative approach to dining and entertainment, promising a “rebellious luxe” experience at sea.

  • Pros: Targets a younger, more modern traveller with trendy design, adults-only cruises, and innovative dining concepts.
  • Cons: The adults-only policy and focus on nightlife and entertainment might not appeal to families or those seeking a traditional cruise experience.
Virgin Voyages Brilliant Lady
Credit: Virgin Voyages Brilliant Lady / Virgin Voyages


Choosing the right cruise line for your holiday involves considering what you value most in your vacation—be it luxury, adventure, family activities, or cultural immersion. Budget lines like Marella Cruises and MSC Cruises offer great value and a wide range of destinations, while mainstream options like Royal Caribbean and NCL cater to a broad audience with their mix of amenities and activities. For those seeking a touch of luxury, premium lines like Cunard Line and Celebrity Cruises provide an upscale experience with refined amenities and services. Niche lines like Virgin Voyages and Holland America Line offer unique experiences tailored to specific tastes. By weighing the pros and cons of each, you can select the cruise line that best matches your holiday dreams and expectations, so you can delve into more information about your line of choice.