Cunard Drink Packages

Sipping in Style: Cunard Drink Packages

Embarking on a cruise with Cunard Line promises not just a journey across the oceans but also an exploration into the world of fine beverages. Cunard’s drink packages, while offering a touch of luxury and convenience, come with a price tag that necessitates a closer look to determine their value. Here’s what you need to know about the drink packages on offer, including their costs and inclusions.

1. The Variety of Packages: Options for Every Taste Cunard Line offers a range of drink packages to cater to different preferences:

  • Beers, Wines, and Spirits Option: This comprehensive option includes beers, wines by the glass, spirits, and cocktails up to a certain price point. Ideal for those who enjoy a diverse range of alcoholic beverages.
  • Premium Soft Drinks Option: Perfect for those who prefer non-alcoholic options, this package includes soft drinks, juices, and mineral water.
  • Speciality Hot Drinks Option: Perfect for those that enjoy a few soft drinks each day.
  • Soft Drinks Option: The cheapest, and most limited option.
Cunard Drink Packages / Luxury Cruise Review
Credit: Cunard Drink Packages / Luxury Cruise Review

2. Cost Considerations: A Price for Luxury

The cost of these packages varies, but they generally come at a premium:

Cunard Drink Package Prices / Sail Away Magazine
Credit: Cunard Drink Package Prices / Sail Away Magazine

3. What’s Included: Understanding the Limitations

While these packages offer a range of beverages, they come with limitations. The alcohol package, for instance, may have a cap on the price per drink and the number of drinks per day. Premium brands and certain wines may be excluded from these packages.

Beers, Wine and Spirits Option

What is included:

  • All beers, spirits, liqueurs, cocktails, and wines by the glass retailing up to $13.50 per serving, as well as all the benefits of the Premium Soft Drinks Option such as unlimited soft drinks, freshly squeezed juices, smoothies, non-alcoholic cocktails, bottles of mineral water, and speciality hot drink.
  • 20% discount on the following excluded items: Drinks retailing above $13.50, some bottles of wine, Cunard Wine Academy, and Cocktail Master Class activities.
  • 15% service charge for all included drinks.

Package details and qualifications:

  • The Beers, Wines and Spirits Option is charged per person, per day.
  • Each adult assigned to the same stateroom must purchase the same Drinks Option. Sharing is not permitted.
  • The Beers, Wines and Spirits Option applies to every day a guest is sailing other than day of disembarkation and is not offered on a per day basis. Partial/pro-rated packages or purchase for segments of a guest’s voyage are NOT accepted. For the avoidance of doubt, if the voyage is advertised as a 7 night voyage, then 7 shall be applied as the multiplier to the price of the Beers, Wines and Spirits Option.
  • The Beers, Wines and Spirits Option may be pre-purchased up to 4 days prior to boarding the vessel and is offered on board on the first 2 days of your voyage. If you opt to purchase your Beers, Wines and Spirits Option on day two, you pay only for the remaining nights of the voyage.
  • The Beers, Wines and Spirits Option is STRICTLY NOT refundable or transferable once purchased on board. If the Drinks Option is purchased prior to the voyage, it is refundable no later than 3 days prior to departure. A full refund will be applied to the credit/debit card used to make the original payment.
  • Wine will be served in 175ml measures and spirits will be served in 25ml measures with mixer of your choice (double measures for spirits only and premium mixers are available on request).
  • Only one drink at a time may be ordered. There is a minimum 10 minute wait time between ordering drinks. Sharing is not permitted. Guests or family members who would like to enjoy drinks through this Drinks Option must purchase their own sticker.
  • Items selected that exceed $13.50 are charged at full menu price minus a 20% discount (the difference cannot be paid).
  • The Beers, Wines and Spirits Option is not available for Charter Cruises.
  • Anyone under the age of 18 may not purchase the Beers, Wines and Spirits Option. Predeparture sales of the Beers, Wines and Spirits Option are subject to the age limit law of the port of departure. During a voyage, the legal age limit for service or purchase of alcohol may change depending on different ports of call. This may mean guests who have already purchased the Beers, Wines and Spirits Option will not be served alcoholic drinks in certain territorial waters due to the applicable age limit laws.

Exclusions and limitations:

  • The Beers, Wines and Spirits Option excludes any drink with a menu price over $13.50 and all food items for sale.
  • The Beers, Wines and Spirits Option does not include any items offered in shops on board.
  • The Beers, Wines and Spirits Option cannot be used for Room Service or mini-bar items. Additionally, the Drinks Option cannot offset the cost of, or be a substitution for, special or private events such as cocktail parties, wedding receptions or similar.
  • The Drinks Option excludes and is not combinable with other Programs, Promotions, on board Special Offers, Speciality Dining cover charges, or food items for sale in all food and beverage venues.
  • The Drinks Option does not include any other merchandise such as tobacco, cigars, cigarettes and souvenirs.
  • The drinks included in the Beers, Wines and Spirits Option can be consumed in all bars, self-service buffets, main restaurants, and alternative dining venues. Availability of specific brands and flavours may vary by ship or venue on board.
  • Cunard reserves the right to introduce exclusions or limitations without prior notice.
  • Pricing is subject to change without prior notice and price adjustments (up or down) implemented on the day of sailing will replace any previously advertised price. Drinks Options purchased in advance may vary from on board pricing due to timing, currency fluctuations and other factors. Guests will NOT incur additional charges, nor be issued any credits or refunds for such variances.
  • Local tax may apply for certain ports or itineraries which may be charged in addition to your Drinks Option.
  • Alcoholic drinks are limited to 15 beverages per 24-hour period (6 a.m. to 6 a.m.). Alcoholic drinks requested above the daily limits are at the discretion of the shipboard management and crew. The programme is subject to our Responsible Service of Alcohol Policy which requires bar staff not to serve those they believe to be over a reasonable level of inebriation.
  • Ordering a large glass of wine is not permitted under the programme.
  • All bottles and cans will be served opened.
  • Guests may purchase a round of drinks for themselves and friends. One drink will count towards the Beers, Wines and Spirits Option and the remaining drinks will be charged to the guest’s account at full price.
  • Shipboard management reserves the right to refuse the service of alcohol at any time in accordance with our policy for the Responsible Service of Alcohol.
  • Shipboard management also reserves the right to add additional restrictions and revoke or cancel the Beers, Wines and Spirits Option at any point during a guest’s voyage for any reason without a refund, as appropriate. A guest’s Beers, Wines and Spirits Option may be forfeited if they: 
    • Provide beverages to other guests or do NOT comply with the terms, conditions and limitations. 
    • Exhibit behaviour that is inappropriate, a safety risk to themselves or others, or become offensive or disruptive to other cruise guests or staff. 
    • Exceed, or attempt to circumvent, the daily limits and service limitations outlined.
Cunard Drink Packages / Cunard Line
Credit: Cunard Drink Packages / Cunard Line

Premium Soft Drinks Option

What is included:

  • Unlimited refreshments from a range of hand-crafted non-alcoholic cocktails, artisan soft drinks, bottled mineral water, freshly squeezed juices, smoothies, and speciality hot drinks. 
  • 15% service charge for all included drinks.

Package details and qualifications:

  • The Premium Soft Drinks Option is charged per person, per day.
  • Each guest assigned to the same stateroom, with the exception of infants aged 3 years and under, must purchase the same Drinks Option. Sharing is not permitted.
  • The Premium Soft Drinks Option applies to every day a guest is sailing other than the day of disembarkation and is not offered on a per day basis. Partial/pro-rated packages or purchase for segments of a guest’s voyage are NOT accepted. For avoidance of doubt, if the voyage is advertised as a 7 night voyage, then 7 shall be applied as the multiplier to the price of the Drinks Option.
  • The Drinks Option may be pre-purchased up to four days prior to boarding the vessel and is offered on board on the first 2 days of your voyage. If you opt to purchase your Drinks Option on day two, you pay only for the remaining nights of the voyage.
  • The Drinks Option is STRICTLY NOT refundable or transferable once purchased on board. If the package is purchased prior to the voyage, it is refundable no later than 3 days prior to departure. A full refund will be applied to the credit/debit card used to make the original payment.
  • Only one drink at a time may be ordered. There is a minimum 10 minute wait time between ordering drinks. Sharing is not permitted. Guests or family members who would like to enjoy the Drinks Option must purchase their own sticker.
  • Non-alcoholic items that are not included but listed above are charged at full menu price minus a 20% discount (the difference cannot be paid).
  • The Drinks Option is not available for Charter Voyages.

Exclusions and Limitations:

  • The Premium Soft Drinks Option excludes all food items for sale.
  • The Drinks Option does not apply to any items offered in shops on board.
  • The Drinks Option cannot be used for Room Service or mini-bar items. Additionally, the Drinks Option cannot offset the cost of, or be a substitution for, special or private events such as cocktail parties, wedding receptions or similar.
  • Excludes and is not combinable with other Programs, Promotions, On board Special Offers, or Events.
  • The drinks included in the Drinks Option can be consumed in all bars, self-service buffet, main restaurants, and alternative dining venues. Availability of specific brands and flavours may vary by ship or venue on board.
  • Cunard reserves the right to introduce exclusions or limitations without prior notice.
  • Pricing is subject to change without prior notice and price adjustments (up or down) implemented on the day of sailing will replace any previously advertised price. Drinks Options purchased in advance may vary from on board pricing due to timing, currency fluctuations and other factors. Guests will NOT incur additional charges, nor be issued any credits or refunds for such variances.
  • All bottles and cans will be served opened.
  • Guests may purchase a round of drinks for themselves and friends. One drink will count towards the Premium Soft Drinks Option and the remaining drinks will be charged to the guest’s account at full price.
  • Local tax may apply for certain ports or itineraries which may be charged in addition to your Drinks Option.
  • Shipboard management also reserves the right to add additional restrictions and revoke or cancel the Premium Soft Drinks Option at any point during a guest’s voyage for any reason without a refund, as appropriate. A guest’s Premium Soft Drinks Option may be forfeited if they provide beverages to other guests or do NOT comply with the terms, conditions and limitations of the Drinks Option.

Speciality Hot Drinks Option

What is included:

  • Unlimited illy speciality coffees, Tea Forté infusions and hot chocolates.
  • 15% service charge for all included drinks.

Package details and qualifications:

  • The Speciality Hot Drinks Option is charged per person, per day.
  • Each guest assigned to the same stateroom must purchase or sign up for the same Drinks Option. Sharing is not permitted.
  • The Speciality Hot Drinks Option applies to every day a guest is sailing other than the day of disembarkation and is not offered on a per day basis. Partial/pro-rated packages or purchase for segments of a guest’s voyage are NOT accepted. For avoidance of doubt, if the voyage is advertised as a 7 night voyage, then 7 shall be applied as the multiplier to the price of the Speciality Hot Drinks Option.
  • The Speciality Hot Drinks Option may be pre-purchased up to 4 days prior to boarding the vessel and is offered on board on the first 2 days of your voyage. If you opt to purchase your Speciality Hot Drinks Option on day two, you pay only for the remaining nights of the voyage.
  • The Speciality Hot Drinks Option is STRICTLY NOT refundable or transferable once purchased on board. If the package is purchased prior to the voyage, it is refundable no later than 3 days prior to departure. A full refund will be applied to the credit/debit card used to make the original payment.
  • Only one drink at a time may be ordered. There is a minimum 10 minute wait time between ordering drinks. Sharing is not permitted. Guests or family members who would like to enjoy speciality hot drinks through this Drinks Option must purchase their own sticker.
  • The Speciality Hot Drinks Option is not available for Charter voyages.
  • Any guest may purchase the Speciality Hot Drinks Option for themselves, regardless of age.

Exclusions and limitations:

  • The Speciality Hot Drinks Option excludes liqueur coffees and hot chocolates, and any other beverages other than coffee, teas and hot chocolates.
  • The Speciality Hot Drinks Option does not apply to any items offered in shops on board.
  • The Speciality Hot Drinks Option cannot be used for Room Service or mini-bar items. Additionally, the Drinks Option cannot offset the cost of, or be a substitution for, special or private events such as cocktail parties, wedding receptions or similar.
  • Excludes and is not combinable with other Programs, Promotions, On Board Special Offers, or Events.
  • The drinks included in the Speciality Hot Drinks Option can be consumed in all bars, self-service buffets, main restaurants, and alternative dining venues. Availability of specific brands and flavours may vary by ship or venue on board.
  • Cunard reserves the right to introduce exclusions or limitations without prior notice.
  • Pricing is subject to change without prior notice and price adjustments (up or down) implemented on the day of sailing will replace any previously advertised price. Drink Options purchased in advance may vary from on board pricing due to timing, currency fluctuations and other factors. Guests will NOT incur additional charges, nor be issued any credits or refunds for such variances.
  • Guests may purchase a round of hot drinks for themselves and friends. One drink will count towards the Speciality Hot Drinks Option and the remaining drinks will be charged to the guest’s account at full price.
  • Local tax may apply for certain ports or itineraries which may be charged in addition to your Drinks Option.
  • Shipboard management also reserves the right to add additional restrictions and revoke or cancel the Speciality Hot Drinks Option at any point during a guest’s voyage for any reason without a refund, as appropriate. A guest’s Speciality Hot Drinks Option may be forfeited if they provide beverages to other guests or do NOT comply with the terms, conditions and limitations of the Drinks Option.

Soft Drinks Option

What is included:

  • Unlimited draught soft drinks, selected fruit juices, squash and cordials.
  • 15% service charge for all included drinks.

Package details and qualifications:

  • The Soft Drinks Option is charged per person, per day. 
  • Each guest assigned to the same stateroom, with the exception of infants aged 3 years and under, must purchase the same Drinks Option. Sharing is not permitted.
  • The Soft Drinks Option applies to every day a guest is sailing other than the day of disembarkation and is not offered on a per day basis. Partial / pro-rated packages or purchase for segments of a guest’s voyage are NOT accepted. For avoidance of doubt, if the cruise is advertised as a 7 night voyage, then 7 shall be applied as the multiplier to the price of the Soft Drinks Option.
  • The Soft Drinks Option may be pre-purchased up to 4 days prior to boarding the vessel and is offered on board on the first 2 days of your voyage. If you opt to purchase your Soft Drinks Option on day two, you pay only for the remaining nights of the voyage.
  • The Soft Drinks Option is STRICTLY NOT refundable or transferable once purchased on board. If the Soft Drinks Option is purchased prior to the voyage, it is refundable no later than 3 days prior to departure. A full refund will be applied to the credit/debit card used to make the original payment.
  • Only one drink at a time may be ordered. There is a minimum 10 minute wait time between ordering drinks. Sharing is not permitted. Guests or family members who would like to enjoy the Soft Drinks Option must purchase their own sticker.
  • The Soft Drinks Option is not available for Charter Cruises.
  • Any guest may purchase the Soft Drinks Option for themselves, regardless of age.

Exclusions and limitations:

  • Alcoholic and non-alcoholic beverages other than draught soft drinks, long-life juices, fruit squash and fruit cordials.
  • All drinks are served by the glass.
  • The Soft Drinks Option does not apply to any items offered in shops on board.
  • The Soft Drinks Option cannot be used for Room Service or mini-bar items. Additionally, the package cannot offset the cost of, or be a substitution for, special or private events such as cocktail parties, wedding receptions or similar.
  • Excludes and is not combinable with other Programs, Promotions, On Board Special Offers, or Events.
  • The drinks included in the Soft Drinks Option can be consumed in all bars, self-service buffets, main restaurants, and alternative dining venues. Availability of specific brands and flavours may vary by ship or venue on board. 
  • Cunard reserves the right to introduce exclusions to limitations without prior notice.
  • Pricing is subject to change without prior notice and price adjustments (up or down) implemented on the day of sailing will replace any previously advertised price. Drink Options purchased in advance may vary from on board pricing due to timing, currency fluctuations and other factors. Guests will NOT incur additional charges, nor be issued any credits or refunds for such variances.
  • Local tax may apply for certain ports or itineraries which may be charged in addition to your Drinks Option.
  • Shipboard management also reserves the right to add additional restrictions and revoke or cancel the Soft Drinks Option at any point during a guest’s voyage for any reason without a refund, as appropriate. A guest’s Soft Drinks Option may be forfeited if they provide beverages to other guests or do NOT comply with the terms, conditions and limitations of the Drinks Option.

4. The Cost-Benefit Analysis: Is It Worth It?

Herein lies the crux of the matter. While these drink packages offer the convenience of an all-inclusive experience, their high cost means they’re not for everyone. For moderate drinkers, these packages might not offer the best value. The break-even point can be high, and guests might find themselves needing to consume a significant amount each day to justify the cost.

5. The Luxurious Touch: Impeccable Service and Quality

What you’re paying for, in addition to the drinks, is the luxury and service that Cunard is renowned for. The drinks are served in elegant settings, with meticulous attention to detail and presentation.

6. Making the Choice: Who Should Consider the Drink Packages?

These packages are best suited for those who plan to indulge in multiple drinks throughout the day and appreciate the convenience of not having to sign a bill each time. For guests who enjoy fine wines with their meals or who like to frequent the bars, the packages might make sense.

Conclusion: Luxury at a Price

In conclusion, Cunard Line’s drink packages are a symbol of luxury and convenience but come with a hefty price tag. They can be a worthy investment for those who plan to make the most of them. However, for those who are moderate drinkers or are mindful of their budget, it may be more cost-effective to pay for drinks as you go. As with all things luxurious, these packages are about the experience as much as the beverages themselves – a factor worth considering as you plan your voyage with Cunard Line.